About Milk

Let's run through the app from A-Z so you're familiar with the rules and how you can kick butt and win everytime!


The MILK App is free to use, but soon we will be adding a Custom Reward feature that will come with a monthly subscription cost. This will allow you to create your own rewards for your family, friends or significant other.


Gift cards and cash rewards will start flowing your way when you accrue just the right amount of MILK Points. The Redeem button will appear in the app and with one click, you're rewarded. Your first gift card reward will be in the amount of $5. You can choose to keep accruing points in order to increase your gift card amount to $10, $15 or $20.


The app works heavily off of your phone's location services and notifications. These features must be on so that the app works properly and can alert you about MILK Zones, reward status, nearby users, bonus points and more!

MILK Memories

We understand that hardly anyone has a regular camera any more and experiences still need to be captured. Users have the ability to snap one picture or one quick 30 second video inside the app without being penalized.

Milk Zones

The free app only accrues points in selected zones. Our zones are places such as restaurants, bars, cafes, theaters, live venues, etc. Coming soon is the ability to accrue points at more personal places such as your home or while driving.


In the free version of the app, users accrue a half a point a minute and must collect 4,000 points for their first reward. However, Sponsored Zones create their own point structure, so it may take only 100 points at a local restaurant to receive a free dessert. Our premium version will allow you to set your own points and reward system for your family, friends, team, staff etc. Coming Soon!

Sponsored Zones

These are places set aside where members can redeem their points right then and there at the establishment. Grab a free dessert before you leave, get 50% off of concert merchandise after the show and much more!


To keep it fair we have different limitations within the MILK app. Time caps are set in place at many of the MILK Zones and there is a daily limit of activation hours for each users. Some sponsored zones will only allow you to Milk The Moment for 30 minutes to an hour so that they can regulate foot traffic.

Up For the Challenge?

Can you believe there is a way to get paid and rewarded just for putting your phone down and enjoying life? This can all happen when you download the MILK app, set a goal and hit your target. From discounts, to gift cards, to cash! It's all yours when you Milk the Moment. Up for the challenge?

Download the MILK App!